When you start your search for a web hosting company, you probably have a general idea about the features you want on your site. However, some creators reach a creative roadblock when it comes to how they incorporate features and functionality while representing their brand in a unique and artistic way. Among the hundreds of different design styles currently in use today, brutalism is a stark but functional design trend that’s currently making waves on the internet.
What Is Brutalism?
Despite its aggressive connotation, brutalism has nothing to do with violent or dark online content. Instead, the word refers to an architectural design style from that arose in the 1950s. It was used to describe a building design that favored raw, exposed concrete. Brutalist-style buildings were imposing and fortress-like, a stark contrast to the light and optimistic building style of the 1940s. Prime examples of brutalist architecture are still standing today like the Long Lines Building in Tribeca, The Fashion Institute of Technology on Seventh Avenue, and the Atlanta Central Library in Georgia. In web design, brutalism is not a new concept. It made an unintentional appearance in the 1990s when technology and coding forced web design styles to fit into a very narrow creative space. The resurgence of this style in 2018 is likely in response to the seamlessness and orderliness of the modern web. While no artist will call their work ugly outright, it seems to be a common, underlining theme in brutalism.
Design Features of Brutalist Sites
Brutalism is unpolished minimalism. The minimalist style uses clean lines, elegant fonts, and neutral color palettes to create a website that flows smoothly and effectively. Brutalism uses simple coding that gives visitors a taste of what surfing was like in the 1990s. Basic fonts like Times New Roman and Arial also hail to a bygone era when there were only a handful of styles to choose from. Websites like Bloomberg and Craiglist already used these brutalist design aspects, proving that the raw simplicity of 90s style is effective in helping customers find what they are looking for quickly. Colors in brutalist design are limited to browser-safe hues like grey, beige, blue and sometimes, a glaringly bright red. The Ricotta Institute and Web Safe 2k16 are good examples of how to use pure colors to grab audience’s attention. Forget the streamlined functionality of modern minimalism and create a site that reflects your spontaneous side with the help of a supportive website hosting company.