With so many options for customization, it can be difficult to decide what you want your custom flag to look like. You can put anything you want on the flag and use whatever colors you like. But, this freedom can lead to your custom flag being overdesigned or busy. While gaudy designs do attract attention, which is what you want your flag to do, they attract attention for the wrong reasons. You can easily attract attention with a well-designed flag, you just have to know how to do it.
Flags come in many different shapes. The stranger shapes are more likely to get attention but they often have drawbacks. Some flags taper at the bottom, leading to space at the bottom that’s unusable. Flags held by curved poles catch more wind since they don’t freely wave. This can lead to damage on windy days. You’ll have to decide how willing you are to deal with these drawbacks.
You can write whatever you want on your flag. But, you probably shouldn’t. If you want to write a long message, a flag isn’t the place to do it. The text you put on your flag should be short. If it’s any longer than a few words, you’ll have to make the text smaller of cram it all together. And, neither of those solutions are visually appealing. So, it’s best to stick to a few words so you can have them in large lettering with plenty of space.
It’s tempting to add a picture to your flag but that may not be a good idea. Anything too complex will have its details lost unless you make it very big. A big image will overshadow the text on the flag and might ruin the whole thing. If you really want to put an image on the flag, pick something simple that looks good when it’s small, like your logo. Well-designed logos are made to be recognized even when they’re small.
Color is what really draws attention to flags. So, it’s tempting to put many colors on a flag. Do this and it will turn into an eyesore. Stick to just 2 or 3 colors. Make the background a lighter color so it will stand out against the scenery. The text should be darker so it stands out against the background of the flag.
Designing a custom flag that’s visually appealing can be tough. Just remember that less is more and you should be able to avoid designing a busy flag.