Over the past few years, Google has developed a few helpful documents, and support resources to assist search console users in finding as well as solving crawl errors. As a part of a preventive mechanism, it is required that every business should perform weekly checks on crawl errors.
Sometimes after redesigning a webpage, businesses notice a reduction in overall organic performance of a website. This could be due to indexation or crawling issues on the website. Search engine bots are helpful in this situation. They can interpret a webpage as humans to render the different conditions for an added link and content.
It is required that a business should invest time to figure out and fix the crawl blockers present on the website. Aiad is the top search engine optimisation agency that designs financial rewarding SEO campaigns for small and large businesses in Australia. These campaigns help in improving their organic search engine rankings and boost awareness.
Crawl Errors Layout
The fastest method to access crawl errors is by the way of the dashboard. The main dashboard provides you a fast preview of the website. You get to use three very important tools that include Site Maps Errors, Search Analytics, and Crawl Errors.
These high-level errors impact the entire website. Examples are DNS error, URL errors, and Server errors.
As publicly-available tools cannot replicate modern search bots, it is required to perform crawl testing. These tools show negative results when a search bot is capable of accessing the content.
The first step of crawl testing is to determine whether search bots can easily crawl the entire website. This is done by checking Google’s index. If you find that the webpages are indexed but they are not able to drive organic traffic, then it could be due to a relevance or link authority issue.
You can check indexation using the “URL inspection” tool. If you do not find any holes during the crawl, then there is a sign that your website is crawlable. Search bots are capable compared to crawler tools. Use crawler tools in planning environments to figure out crawl issues before their launch.
How often should I check for crawl errors on the website?
Ideally, you should check for any of these errors once a day. Though frequent and regular checking of the website is advised, but if you do not get time, then crawl testing once a month is also fine. There are several tools such as ISUP.me, Screaming Frog SEO Spider, Moz Pro Site Crawl, Fetch as Google, robot.txt tester, Raven Tools Site Auditor, Web-Sniffer.net, etc. to check the website.
These are excellent tools that help to check your live website and dig for redirect errors. This tool will tell you the way redirects are set up and whether or not they are set up as 301 redirects.
Locating and solving crawl errors can be a very tough task. With regular practice of finding and fixing crawl errors, it becomes quite easy to react to important errors and that can be safely overlooked.